Australian Adult Industry Award - Winners:
Best Brothel Overall, Best Brothel Services, Best Brothel Staff




Q When was the business established?
Answer Before 1975, a 'massage parlour' called Le Chateau operated from the premises at Horne Street in Elsternwick. The Daily Planet was established in 1975.
The Daily Planet has grown in size over the years and was refurbished in 1988 and, more recently in 1994. In 2002, the Daily Planet has again been refurbished and currently boasts magnificent decor and state-of-the-art facilities.

Q How does the Daily Planet operate?
Answer Guests enter the secure reception area at the front of the building, where the receptionist, 'Lois Lane', greets them. Lois arranges for a hostess to take first-time guests on a tour of the Lounge and other facilities (including Sports Bar and Planet Bar). Once they realise that they definitely want to stay a while, they book a room from Reception – as they would at any other 6-star hotel. The guest is then free to partake of the free facilities within the Daily Planet, including pool, drinks, dancing and lively conversation with numerous ladies in a relaxed social environment.
Once the guest has met a lady that they like, they simply hand them a card and they then adjourn to the room the guest has booked. All transactions between guests and the ladies working at the Daily Planet are completely private.

Q How many rooms are available? What are they like? Do they have any special features or facilities?
Answer In all, 18 private rooms or suites are available at the Daily Planet. They are all stunningly appointed and offer various facilities, including two- or four-person showers, 8-seat spas and beds large enough to accommodate a small group. All rooms are named and themed – the Grecian and Roman Rooms are definitely worth visiting.

Q What are the hours of operation at the Daily Planet? What are peak times for the Daily Planet?
Answer The Daily Planet operates Monday to Thursday 10am - 6am, Friday 10am 24hrs to Mon 6am. The busiest times are from 10pm to 4am on most nights. Peak periods include the Grand Prix (several international racing teams visit every year), and from the AFL Grand Final weekend and Spring Racing Carnival right through to Christmas and New Year’s Eve.

Q What services are offered at the Daily Planet? What are the prices for services at the Daily Planet?
Answer Services offered vary – a full service list is available at
www.dailyplanet.com.au.
Room rates and all other charges are available in our 'services' section
Most people are not aware that anybody over 18 years of age can book a room at the Daily Planet. Couples and groups are welcome to share a private night of fantasy in any one of the eighteen magnificently appointed rooms that the Daily Planet has to offer.
The Daily Planet simply provides a secure hotel environment, and is not involved in any transaction apart from providing facilities. All prices for personal or sexual services are directly negotiated between the guest and the lady of their choice.

Q How many staff work at the Daily Planet and what do they do?
Answer There is a staff of approximately 30 non-sex workers, including receptionists, hostesses, bar staff, security, towel staff, cleaners and maintenance.

Q How hygienic is the Daily Planet? What measures are taken, if any, to ensure a high standard of health and hygiene?
Answer The Daily Planet proudly maintains a hygiene level similar to that of any hospital. All bedding and towels are washed after each guest's visit. The high-tech machines inject a highly potent anti-bacterial disinfectant and linen is washed at the highest possible temperature to ensure cleanliness.

The dishwasher on site operates in a similar way to ensure that all crockery and cutlery is completely hygienic.

All spas are monitored daily and regularly checked by an Environmental Health Officer from the local council to ensure that they comply with the highest standards of hygiene and safety.

Q What is the rate of infection or disease? How does the Daily Planet manage the risk of infection of STDs and other diseases?
Answer All sex workers are required by law to use condoms and/or dental dams during any sexual activity and the Daily Planet does not tolerate any request for sexual activity without such items. The ladies who operate at the Daily Planet are required to have complete health checks for STDs, HIV and Hepatitis on a monthly basis.
In the entire history of the establishment there has not been one report of infection – STD or otherwise.

Q How many ladies operate from the Daily Planet? What is their average age ?
Answer Seasonally, there are between 100–150 ladies working on a rotational roster (no males). Their average age is 25.

Q How many shifts does a Daily Planet lady do in a week, on average?
A
Approximately three to four eight-hour shifts.

Q Are all bookings sexual? What other activities do guests request?
Answer Some bookings are purely for companionship. The Daily Planet ladies often build a strong rapport with guests and not every visit is based on sex alone. Sometimes guests simply want female company and may wish to have a spa, to talk about their day or week, or watch TV in one of the rooms.

Q How do guests treat the Daily Planet ladies in general? Do the ladies have low self-esteem as a result of the work they do?
Answer All our guests treat the ladies with respect. If they do not, they are asked to leave the premises..

Most of the Daily Planet ladies find their job empowering, rather than demoralising. Many of these women receive positive attention, compliments, gifts and friendship from their personal clients and other Daily Planet guests. Many of the Daily Planet ladies also say that they enjoy the freedom of financial independence and the ability to provide for their children (particularly those who are single mothers).

Q What is a 'typical' Daily Planet guest?
Answer Guests range from single men to couples, aged 18–80 and of all cultural and social backgrounds.



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